We have a very clear mission in every product we design, every campaign we put out, every abandoned dog we save and every customer we engage with. Absolutely everything we do is about Connecting Dogs and People. It's this inexplicable relationship of unconditional love that drives the company and everybody associated with it. Our creative mindset has always been to design and manufacture products of expression, ones that help show the world how you see life, and in this case, how you share that with your Dogs.
We're going to pay attention to the things that matter, and we don't care how old you are, where you're from or what you own. We don't care about which god you worship or which sex suits you. If you love dogs, then you belong with us. We're building the world's biggest dog loving community and everybody is invited. Welcome to the future of the pet industry. We're all in this together.