Genesis header image background
Mens Reef Flip Flops from Genesis Animal ladies shoulder bags Womens flip flops from Animal Womens Reef flip flops & sandals from Genesis surf shop Mens stylish flip flops from Animal mens and womens flip-flops from havaianas
leather wallets for men - stylish gifts from Animal, Quiksilver and Billabong Old Guys Rule clothing Womens shoulder bags from your favourite surf brands
Free UK shipping Reef flip flops thongs and sandals Uk and worldwide shipping Roxy sale Billabong sale Quiksilver sale

Hi from Genesis, A husband and wife team running site and shop. Thank you for visiting our site, if you are in North Devon pop in and say hello, our shop is by the harbour in Ilfracombe

What's new in Surf wear?

Its been a tricky start to the season in a way we never saw coming and we will all feel the pinch. We are doing our best to keep great stock and good service coming your way. 

Stay well and safe and hope to see you in sunny north Devon soon


We stock Old Guys Rule' and have a growing range of T-shirts online and accessories. We have Old Guys Rule mugs, thermal flasks and lighters . Old guys rule beanies caps and belts. All with classic Old Guys Rule slogans such as; 'Aged to perfection', 'vintage goods' ,'Local legend - if you don't know me you are not from around here', 'the older I get the better I was' and many more. There is a T-shirt for the avid Cyclist, rambler, canal boat lover, guitar player, golfer, Biker and beer lover to name just a few. Check out the Old Guys Rule new 'band range' T-shirts covering old time classics such as Pink Floyd, The Who, Sex Pistols and Rolling Stones. And this summer we have some great fun designs for the rocker of the 50's ,swinger of the 60's and groover from the 70's, as well as some classic old school surf prints. A west country favourite has to be our scrumpy 5 a day tee or maybe the 'dirty weekend' land rover tee, great new ideas from Old guys rule

Don't forget to check our SALE with up to 50% OFF and special pricing on many items.

We are constantly updating our stocks list so come back often and see what's in the store - why not subscribe to our RSS feed? or join us on Facebook.