Free cufflinks when you buy Old Guys Rules products Mens boardshorts from Animal, Billabong, Quicksilver and more mi-pac backpacks from genesis surf shop Nalu beads surf jewellery from Genesis Mens t-shirts from your favourite brands Stylish ladies shoulder bags Womens shorts from Animal, Billabong and roxy mens and womens flip-flops from havaianas Check out our range of Mens Backpacks
leather wallets for men - stylish gifts from Animal, Quiksilver and Billabong Old Guys Rule clothing Womens shoulder bags from your favourite surf brands
Free UK shipping Reef flip flops thongs and sandals Uk and worldwide shipping Roxy sale Billabong sale Quiksilver sale

What's new in Surf wear?

It is on it's way........Summer!!!! and we love summer here in Devon. With the evenings drawing out the promise of long hot days on the beach are just around the corner. At Genesis we are all ready with a great range of womens and mens Animal flip flops, Reef flip flops and tons of shorts and tees from Old Guys Rule, Billabong, Weird fish and Animal. Come on sunshine.....we are ready!

We have just put online a few bits from the weird fish range which is a brand thats very popular in our shop. Mens weird fish Tee shirts with a little humor and also the classic mens macaroni 1/4 zip jumper.

New in, fresh to the website and the shop are leads and collars. Have we gone 'barking mad'? started a few years ago and are all about bringing the dogs and people together. We think the range gives your four legged friend their own surf wear range with the funky patterns and colours. No more black and blue leads for our pups.  Time to 'pimp up your pooch' with Zee dog leads and collars.

Also new are Mi-pacs backpacks. Great addition to our back to school and college range. Mi-pacs come in a great range of colours and styles, something for everyone

Nalu beads are online now with a stunning range of glass beads from surf spots from the UK and overseas. Designed and individually handmade using beautiful Effetre Murano glass with the sea as the inspiration. A great addition to our surf jewellery range which we are thrilled to be stocking and a fantastic gift idea.

We also stockOld Guys Rule' and have a growing range of T-shirts online and accessories. We have Old Guys Rule mugs, thermal flasks and lighters . Old guys rule beanies caps and belts. All with classic Old Guys Rule slogans such as; 'Aged to perfection', 'vintage goods' ,'Local legend - if you don't know me you are not from around here', 'the older I get the better I was' and many more. There is a T-shirt for the avid Cyclist, rambler, golfer, Biker and beer lover to name just a few. Check out the Old Guys Rule new 'band range' T-shirts covering old time classics such as Pink Floyd, The Who, Sex Pistols and Rolling Stones. And this summer we have some great fun designs for the rocker of the 50's ,swinger of the 60's and groover from the 70's, as well as some classic old school surf prints. A west country favourite has to be our scrumpy 5 a day tee or maybe the 'dirty weekend' land rover tee, great new ideas from Old guys rule

We also do havaianas flip flops for men and women in some great colours including the classic Havaianas Brazil logo flip flops and the Havaianas mix and have added some new colours and lines this year.The ladies slim seasons, were a great hit last year offering a slimmer look

Don't forget to check our SALE with up to 50% OFF and special pricing on many items.

We are constantly updating our stocks list so come back often and see what's in the store - why not subscribe to our RSS feed? or join us on Facebook.

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